Kamperett is leaving ~$20K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Kamperett
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
▼
INBOX MODULE
Subject Line: KAMPERETT10 takes $10 off today
Preview Text: California-made, tailored to last
HERO MODULE
Hero Approach: Direct
H1: Made Here
Subhead: Designed and sewn in California
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Your welcome code is KAMPERETT10. $10 off your first order, good for the next 14 days. Below are a few pieces worth starting with.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: A Few Places to Start
Antoine Shirt Dress The kind of dress you reach for again and again
Aveline Linen Dress Relaxed cut, linen that gets better with wear
Anemoia Blouse Refined enough for an evening, easy enough for the week
Anemoia Midi A mid-length silhouette built to move with you
Alix Silk Crepe Pant Silk crepe that drapes the way it should
Adelaide Gown When the occasion calls for something made to last
2
▼
I started Kamperett in 2015 because I was tired of choosing between clothing that looked beautiful and clothing that was made responsibly.
Everything I made was designed in California and sewn here too. Not because it was the cheaper path. It wasn't. But because I wanted to stand behind every seam.
The idea was simple: build pieces that don't chase trends, don't fall apart after a season, and don't require you to look the other way about where they came from.
Ten years later, that hasn't changed. We still design and make everything in California. Every delivery is carbon neutral. And we still take on Made to Order pieces for customers who want something that's genuinely theirs.
If you have questions about a piece, a fit, or bridal, just reply here. I read these.
Your welcome code is KAMPERETT10 for $10 off. It's good for 14 days from when you signed up.
– Anna
Founder/Designer, Kamperett
3
▼
INBOX MODULE
Subject Line: Beautiful clothes, made responsibly, pick both
Preview Text: What makes Kamperett worth it
HERO MODULE
Hero Approach: Question
H1: Built Differently
Subhead: Here's what that actually means
Cta Button: See the Collection
MODULE 2: TRANSITION COPY
Most clothing brands make big promises and hope you don't look too closely. Here's what we actually do differently.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Sets Kamperett Apart
Infographic: Checklist
- Designed and sewn in California. Not in an overseas factory
- Timeless silhouettes built to outlast the season they arrived in
- Fabric is selected as a design pillar, not an afterthought
- Every delivery is carbon neutral
- Made to Order available. Less waste, more intention
- Personal styling and bridal appointments at our San Francisco boutique
- In business since 2015. A decade of refining what we do
Products Shown
- Adelaide Gown. Craftsmanship you can feel the moment you put it on
- Arc Gown. The one you keep for occasions that matter
- Anemoia Gown. A statement built on restraint, not decoration
4
▼
INBOX MODULE
Subject Line: 8 days left on your welcome code
Preview Text: A few pieces worth a closer look
HERO MODULE
Hero Approach: Direct
H1: Your Code Waits
Subhead: Use it before it expires
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
You've got KAMPERETT10 at checkout. $10 off, valid for 8 more days. These pieces are worth using it on.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Shop With Your Code
Aveline Linen Dress Linen that earns its place in your wardrobe for years
Antoine Shirt Dress Versatile enough for a workday, refined enough for dinner
Anemoia Blouse A top that works harder than it looks
Alix Silk Crepe Pant A silk pant that actually fits the way silk should
Anemoia Midi Elevated but wearable, day through evening
Adelaide Gown Made in California, built to be kept
5
▼
INBOX MODULE
Subject Line: What the label doesn't tell you
Preview Text: The comparison most brands don't want you to make
HERO MODULE
Hero Approach: Question
H1: Why Does It Matter
Subhead: Where your clothes are made
Cta Button: Shop Kamperett
MODULE 2: TRANSITION COPY
Most brands don't put this side by side. We will.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Kamperett vs. The Category
Infographic: Table
- Production location | Made in California | Overseas factory (China, Bangladesh)
- Design philosophy | Timeless. Built to last seasons | Trend-driven. Built for this season
- Carbon footprint | Every delivery carbon neutral | Standard shipping, no offset
- Fit and construction | Refined tailoring on every piece | Sizing inconsistent across runs
- Purchase experience | Personal styling and bridal appointments available | Fully self-serve, no human in the loop
- Production model | Made to Order available | Mass production, high overstock
- Years in business | Since 2015, still California-made | Varies. Many have moved production abroad
Products Shown
- Anemoia Midi. The mid-length silhouette done the right way
- Antoine Shirt Dress. Effortless fit, no compromises on construction
- Arc Gown. When provenance is part of the point
6
▼
INBOX MODULE
Subject Line: Ten years of pieces worn for decades
Preview Text: In their own words
HERO MODULE
Hero Approach: Story
H1: Real Women, Real Opinions
Subhead: On fabric, fit, and keeping pieces forever
Cta Button: Shop the Collection
MODULE 2: TRANSITION COPY
We'll let the customers speak here.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Say About Kamperett
Infographic: Numbered List
- "I've had my Adelaide Gown for three years and it still looks new. The fabric is unlike anything I've bought at this price point.". Claire M.
- "I was skeptical about ordering online at this price, but the fit was exactly right. The tailoring is genuinely impressive.". Nadia R.
- "Finally a brand that actually ships responsibly and doesn't make me feel guilty about buying something nice.". Dana K.
- "I wore my Aveline Linen Dress to four events last summer. People asked about it every single time.". Priya L.
- "The bridal appointment was the best part of my whole dress experience. Calm, personal, no pressure.". Simone W.
Products Shown
- Adelaide Gown. The one they keep coming back to mention
- Aveline Linen Dress. Four events, one dress, zero regrets
- Anemoia Blouse. Consistent fit, visible quality
7
▼
INBOX MODULE
Subject Line: You haven't used KAMPERETT10 yet
Preview Text: KAMPERETT10. Last chance to use it
HERO MODULE
Hero Approach: Direct
H1: 48 Hours Left
Subhead: KAMPERETT10 ends soon
Cta Button: Use Code Now
MODULE 2: TRANSITION COPY
KAMPERETT10 expires in 48 hours. After that, the $10 off is gone. These are worth picking up before the code closes.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Last Chance to Save
Adelaide Gown A California-made gown you'll keep for a decade
Anemoia Midi Refined mid-length for wherever the week takes you
Antoine Shirt Dress The dress you'll stop overthinking and just wear
Aveline Linen Dress Linen that holds its shape and earns its place
Alix Silk Crepe Pant Silk that moves with you, not against you
Arc Gown The one worth every dollar, made right here
8
▼
Hey. Your welcome code, KAMPERETT10, closes today. I'm not going to pretend that's not part of why I'm writing.
But I also genuinely want to know if you have any questions we didn't answer. Fit, fabric, how something wears, whether a piece works for a specific occasion. Reply here and I'll get back to you directly.
If you're not ready, that's completely fine. There's no pressure and no hard sell. You found us for a reason, and we're not going anywhere.
But if there's something you've been looking at and you want the $10 off. Today is the last day the code works.
Just use KAMPERETT10 at checkout before midnight.
– Anna
Founder/Designer, Kamperett
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.